Two billion people – a third of humanity – still survive on less than £1.31 a day. Unfair trade rules keep them in poverty, but they face the global challenges of food shortages and climate change too. Fairtrade is a people’s movement for change that aims to tip the balance of trade in favour of poor producers. We all need Fairtrade more than ever and we all have the power to create positive change for people and planet.
“Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade.”
Fairtrade is a tool for development that ensures disadvantaged farmers and workers in developing countries get a better deal through the use of the international FAIRTRADE Mark.
Fairtrade Labelling was created in the Netherlands in the late 1980s. The Max Havelaar Foundation launched the first Fairtrade consumer guarantee label in 1988 on coffee sourced from Mexico. Here in the UK, the Fairtrade Foundation was established in 1992, with the first products to carry the FAIRTRADE Mark launched in 1994.